Difference between revisions of "Prebid server"

From Bitnami MediaWiki
Jump to navigation Jump to search
(added link to feature deprecation)
Line 28: Line 28:
 
* support compression on outgoing requests (both)
 
* support compression on outgoing requests (both)
 
* multi-bid support (Java)
 
* multi-bid support (Java)
 +
* cookie-sync refactor (Java)
  
 
Pending, planned for 2022
 
Pending, planned for 2022
  
* cookie-sync refactor (Java)
 
 
* Per-imp transaction IDs
 
* Per-imp transaction IDs
  
Line 75: Line 75:
 
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 
* Improved bid adapter monitoring
 
* Improved bid adapter monitoring
 +
 +
== Policies ==
 +
 +
* [https://github.com/prebid/prebid-server/issues/1619#issuecomment-744634910 Feature Deprecation]
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==

Revision as of 19:43, 19 December 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2022

  • price floors (Java)
  • OpenRTB 2.6 (both)
  • experimental Ads.Cert feature (Go)
  • support compression on outgoing requests (both)
  • multi-bid support (Java)
  • cookie-sync refactor (Java)

Pending, planned for 2022

  • Per-imp transaction IDs

Roadmap

2H22

1H23

2H23

Aspirational:

  • Parakeet support
  • Demand Chain support
  • Logging enhancements
  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Improved bid adapter monitoring

Policies

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java