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	<title>Ad Call - Revision history</title>
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	<updated>2026-05-16T04:31:25Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>https://wiki.prebid.org/index.php?title=Ad_Call&amp;diff=183&amp;oldid=prev</id>
		<title>AdminUser at 02:34, 12 January 2021</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Ad_Call&amp;diff=183&amp;oldid=prev"/>
		<updated>2021-01-12T02:34:21Z</updated>

		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left diff-editfont-monospace&quot; data-mw=&quot;interface&quot;&gt;
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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 02:34, 12 January 2021&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot; &gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often publisher information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc.&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;[[Publisher|&lt;/ins&gt;publisher&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;]] &lt;/ins&gt;information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc.&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Glossary|Ad Call]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;[[Category:Glossary|Ad Call]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>AdminUser</name></author>
	</entry>
	<entry>
		<id>https://wiki.prebid.org/index.php?title=Ad_Call&amp;diff=112&amp;oldid=prev</id>
		<title>AdminUser: Created page with &quot;Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-...&quot;</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Ad_Call&amp;diff=112&amp;oldid=prev"/>
		<updated>2021-01-11T14:45:39Z</updated>

		<summary type="html">&lt;p&gt;Created page with &amp;quot;Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user&amp;#039;s client (e.g., mobile app or browser) or server-...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-side (e.g., publisher ad server) to request the creative. The ad call will include technographic information about the user's client, ID associated with the user's client and often publisher information about where the creative will render or the pipeline for the creative to reach the user's client, such as publisher ID, size, location, referring URL, etc.&lt;br /&gt;
&lt;br /&gt;
[[Category:Glossary|Ad Call]]&lt;/div&gt;</summary>
		<author><name>AdminUser</name></author>
	</entry>
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