https://wiki.prebid.org/index.php?action=history&feed=atom&title=Ad_Server 2026-05-26T02:11:07Z Revision history for this page on the wiki MediaWiki 1.35.0 https://wiki.prebid.org/index.php?title=Ad_Server&diff=440&oldid=prev 2021-06-24T18:34:56Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 18:34, 24 June 2021</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l1" >Line 1:</td> <td colspan="2" class="diff-lineno">Line 1:</td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative <del class="diffchange diffchange-inline">(DCO)</del>. The ad server may also track delivery and user engagement metrics associated with the creative (e.g., impressions, clicks, actions, video completed view).</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>Ad Server a system that ensures a creative is delivered to a user client, which may also include <ins class="diffchange diffchange-inline">[[Dynamic_Content_Optimization|</ins>dynamically optimizing the creative<ins class="diffchange diffchange-inline">]]</ins>. The ad server may also track delivery and user engagement metrics associated with the creative (e.g., impressions, clicks, actions, video completed view)<ins class="diffchange diffchange-inline">.</ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">[[Advertiser|Advertisers]] rely on third-party ad servers to measure and audit the impression delivery across the various [[Demand Side Platform|DSPs]], [[Ad Network|ad networks]] and publishers from whom they buy inventory.</ins></div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div> </div></td></tr> <tr><td colspan="2"> </td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">[[Publisher|Publishers]] rely on a publisher ad server to control what ad shows in each ad slot on their web properties. Publishers with sales teams sell direct deals to buyers that often specify how much inventory must be delivered by a given date. Publishers of all sizes often rely on direct sources of demand to &quot;fill&quot; and monetize ad slots on their web property</ins>.</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Glossary|Ad Server]]</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>[[Category:Glossary|Ad Server]]</div></td></tr> </table>

Jkoran https://wiki.prebid.org/index.php?title=Ad_Server&diff=116&oldid=prev 2021-01-11T14:51:38Z

<p>Created page with &quot;Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delive...&quot;</p> <p><b>New page</b></p><div>Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delivery and user engagement metrics associated with the creative (e.g., impressions, clicks, actions, video completed view).<br /> <br /> [[Category:Glossary|Ad Server]]</div>

AdminUser