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	<id>https://wiki.prebid.org/index.php?action=history&amp;feed=atom&amp;title=Data_Masking</id>
	<title>Data Masking - Revision history</title>
	<link rel="self" type="application/atom+xml" href="https://wiki.prebid.org/index.php?action=history&amp;feed=atom&amp;title=Data_Masking"/>
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	<updated>2026-05-16T06:49:29Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
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	<entry>
		<id>https://wiki.prebid.org/index.php?title=Data_Masking&amp;diff=568&amp;oldid=prev</id>
		<title>Jkoran at 01:15, 20 February 2022</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Data_Masking&amp;diff=568&amp;oldid=prev"/>
		<updated>2022-02-20T01:15:35Z</updated>

		<summary type="html">&lt;p&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left diff-editfont-monospace&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
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				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 01:15, 20 February 2022&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l1&quot; &gt;Line 1:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 1:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Data Masking (also called &amp;quot;obfuscation&amp;quot;) is a process that replaces one identifier with a [[Pseudonymous|pseudonymous]] one or redacts portions of an [[Identifier|identifier]] (e.g., IP truncation).  &lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Data Masking (also called &amp;quot;obfuscation&amp;quot;) is a process that replaces one identifier with a [[Pseudonymous|pseudonymous]] one or redacts portions of an [[Identifier|identifier]] (e.g., IP truncation).  &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Another method of &lt;del class=&quot;diffchange diffchange-inline&quot;&gt;data masking &lt;/del&gt;is &amp;quot;substitution,&amp;quot; which replace one identifier with a less precise one (e.g., linking the zip 90210 to &amp;quot;Beverly Hills,&amp;quot; given there are other zip codes in that California region). Password entry boxes frequently rely on data masking to substitute a single character (e.g., &amp;quot;*&amp;quot; or &amp;quot;X&amp;quot;) for each actual input character entered by the user. Credit card receipts often truncate the entire account number, displaying only the last four digits of a credit card.  &lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;Another method of &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Data Masking &lt;/ins&gt;is &amp;quot;substitution,&amp;quot; which replace one identifier with a less precise one (e.g., linking the zip 90210 to &amp;quot;Beverly Hills,&amp;quot; given there are other zip codes in that California region). Password entry boxes frequently rely on &lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;tokenized &lt;/ins&gt;data masking to substitute a single character (e.g., &amp;quot;*&amp;quot; or &amp;quot;X&amp;quot;) for each actual input character entered by the user. Credit card receipts often truncate the entire account number, displaying only the last four digits of a credit card.  &lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Regulator Perspectives ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== Regulator Perspectives ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Jkoran</name></author>
	</entry>
	<entry>
		<id>https://wiki.prebid.org/index.php?title=Data_Masking&amp;diff=567&amp;oldid=prev</id>
		<title>Jkoran: Created page with &quot;Data Masking (also called &quot;obfuscation&quot;) is a process that replaces one identifier with a pseudonymous one or redacts portions of an identifier...&quot;</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Data_Masking&amp;diff=567&amp;oldid=prev"/>
		<updated>2022-02-19T17:53:35Z</updated>

		<summary type="html">&lt;p&gt;Created page with &amp;quot;Data Masking (also called &amp;quot;obfuscation&amp;quot;) is a process that replaces one identifier with a &lt;a href=&quot;/wiki/Pseudonymous&quot; title=&quot;Pseudonymous&quot;&gt;pseudonymous&lt;/a&gt; one or redacts portions of an &lt;a href=&quot;/wiki/Identifier&quot; title=&quot;Identifier&quot;&gt;identifier&lt;/a&gt;...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;Data Masking (also called &amp;quot;obfuscation&amp;quot;) is a process that replaces one identifier with a [[Pseudonymous|pseudonymous]] one or redacts portions of an [[Identifier|identifier]] (e.g., IP truncation). &lt;br /&gt;
&lt;br /&gt;
Another method of data masking is &amp;quot;substitution,&amp;quot; which replace one identifier with a less precise one (e.g., linking the zip 90210 to &amp;quot;Beverly Hills,&amp;quot; given there are other zip codes in that California region). Password entry boxes frequently rely on data masking to substitute a single character (e.g., &amp;quot;*&amp;quot; or &amp;quot;X&amp;quot;) for each actual input character entered by the user. Credit card receipts often truncate the entire account number, displaying only the last four digits of a credit card. &lt;br /&gt;
&lt;br /&gt;
== Regulator Perspectives ==&lt;br /&gt;
Algorithmic functions are preferred as strong protections than substitution or tokenization forms of pseudonymization. The Article 29 Data Protection Working Party wrote:&lt;br /&gt;
&lt;br /&gt;
&amp;lt;blockquote&amp;gt;If pseudonymisation is based on the substitution of an identity by another unique code, the presumption that this constitutes a robust de-identification is naïf….&amp;lt;ref&amp;gt;https://ec.europa.eu/justice/article-29/documentation/opinion-recommendation/files/2014/wp216_en.pdf, section A2&amp;lt;/ref&amp;gt;&amp;lt;/blockquote&amp;gt;&lt;br /&gt;
&lt;br /&gt;
Thus, when an identifier is &amp;quot;[[De-identified Data|de-identified]]&amp;quot; it is no longer directly linked to an individual’s identity and hence &amp;quot;[[Pseudonymous|pseudonymous]].&amp;quot; When all identifiers have been removed from information, it is &amp;quot;[[Anonymous|anonymous]].&amp;quot;&lt;br /&gt;
&lt;br /&gt;
== References ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
[[Category:Glossary|Data Masking]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Privacy Sandbox|Data Masking]]&lt;/div&gt;</summary>
		<author><name>Jkoran</name></author>
	</entry>
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