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	<id>https://wiki.prebid.org/index.php?action=history&amp;feed=atom&amp;title=Privacy</id>
	<title>Privacy - Revision history</title>
	<link rel="self" type="application/atom+xml" href="https://wiki.prebid.org/index.php?action=history&amp;feed=atom&amp;title=Privacy"/>
	<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Privacy&amp;action=history"/>
	<updated>2026-05-26T00:04:36Z</updated>
	<subtitle>Revision history for this page on the wiki</subtitle>
	<generator>MediaWiki 1.35.0</generator>
	<entry>
		<id>https://wiki.prebid.org/index.php?title=Privacy&amp;diff=437&amp;oldid=prev</id>
		<title>Jkoran: /* See Also */</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Privacy&amp;diff=437&amp;oldid=prev"/>
		<updated>2021-06-24T16:19:56Z</updated>

		<summary type="html">&lt;p&gt;&lt;span dir=&quot;auto&quot;&gt;&lt;span class=&quot;autocomment&quot;&gt;See Also&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left diff-editfont-monospace&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;tr class=&quot;diff-title&quot; lang=&quot;en&quot;&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 16:19, 24 June 2021&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l35&quot; &gt;Line 35:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 35:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Non-personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Non-personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Data_Protection|Data Protection&lt;/del&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Online Harms&lt;/ins&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== References ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== References ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Jkoran</name></author>
	</entry>
	<entry>
		<id>https://wiki.prebid.org/index.php?title=Privacy&amp;diff=404&amp;oldid=prev</id>
		<title>Jkoran: /* See Also */</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Privacy&amp;diff=404&amp;oldid=prev"/>
		<updated>2021-06-09T13:20:14Z</updated>

		<summary type="html">&lt;p&gt;&lt;span dir=&quot;auto&quot;&gt;&lt;span class=&quot;autocomment&quot;&gt;See Also&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;table class=&quot;diff diff-contentalign-left diff-editfont-monospace&quot; data-mw=&quot;interface&quot;&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;col class=&quot;diff-marker&quot; /&gt;
				&lt;col class=&quot;diff-content&quot; /&gt;
				&lt;tr class=&quot;diff-title&quot; lang=&quot;en&quot;&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;← Older revision&lt;/td&gt;
				&lt;td colspan=&quot;2&quot; style=&quot;background-color: #fff; color: #202122; text-align: center;&quot;&gt;Revision as of 13:20, 9 June 2021&lt;/td&gt;
				&lt;/tr&gt;&lt;tr&gt;&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot; id=&quot;mw-diff-left-l35&quot; &gt;Line 35:&lt;/td&gt;
&lt;td colspan=&quot;2&quot; class=&quot;diff-lineno&quot;&gt;Line 35:&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Non-personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[Non-personal Data]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt;−&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[&lt;del class=&quot;diffchange diffchange-inline&quot;&gt;Security&lt;/del&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt;+&lt;/td&gt;&lt;td style=&quot;color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;* [[&lt;ins class=&quot;diffchange diffchange-inline&quot;&gt;Data_Protection|Data Protection&lt;/ins&gt;]]&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;tr&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== References ==&lt;/div&gt;&lt;/td&gt;&lt;td class='diff-marker'&gt; &lt;/td&gt;&lt;td style=&quot;background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;&quot;&gt;&lt;div&gt;== References ==&lt;/div&gt;&lt;/td&gt;&lt;/tr&gt;
&lt;/table&gt;</summary>
		<author><name>Jkoran</name></author>
	</entry>
	<entry>
		<id>https://wiki.prebid.org/index.php?title=Privacy&amp;diff=401&amp;oldid=prev</id>
		<title>Jkoran: Created page with &quot;Privacy is a concept comprised of three components:  # Identifier directly or indirectly associated with a person and/or their internet-connected device  # Personal Data...&quot;</title>
		<link rel="alternate" type="text/html" href="https://wiki.prebid.org/index.php?title=Privacy&amp;diff=401&amp;oldid=prev"/>
		<updated>2021-06-09T13:04:24Z</updated>

		<summary type="html">&lt;p&gt;Created page with &amp;quot;Privacy is a concept comprised of three components:  # &lt;a href=&quot;/wiki/Identifier&quot; title=&quot;Identifier&quot;&gt;Identifier&lt;/a&gt; directly or indirectly associated with a person and/or their internet-connected device  # Personal Data...&amp;quot;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;New page&lt;/b&gt;&lt;/p&gt;&lt;div&gt;Privacy is a concept comprised of three components:&lt;br /&gt;
&lt;br /&gt;
# [[Identifier]] directly or indirectly associated with a person and/or their internet-connected device &lt;br /&gt;
# [[Personal Data]] linked to this identifier (e.g., demographics, interests, geography)&lt;br /&gt;
# Use of the identifier and linked data to cause harm &lt;br /&gt;
&lt;br /&gt;
== Privacy Risks ==&lt;br /&gt;
Privacy risks can be reduced by appropriate measures addressing each of these components.&lt;br /&gt;
&lt;br /&gt;
In relation to identifiers, privacy regulations recognize [[pseudonymous|pseudonymization]] and de-identification of an identifier as reducing privacy risks to people.&lt;br /&gt;
&lt;br /&gt;
In relation to information linked to the identifiers, privacy regulations recognize that [[Sensitive Information|sensitive information]] increases privacy risks. To ensure people understand such increased risk, privacy regulations often require enhanced notice and choice when processing [[Personally Identifiable Information|directly-identifiable information]] or sensitive information.&lt;br /&gt;
&lt;br /&gt;
In relation to the use of data, risks can be mitigated by [[Consumer Protection|consumer protection]] and [[Data Protection|data protection]]. &lt;br /&gt;
&lt;br /&gt;
== Gatekeeper's Privacy Definition ==&lt;br /&gt;
Some operating system and browser vendors define privacy quite differently from privacy regulations. &lt;br /&gt;
&lt;br /&gt;
According to their definition, &amp;quot;privacy&amp;quot; is defined by preventing any personal information collected from a single [[origin]] from being shared beyond that origin, subject to three exemptions:&lt;br /&gt;
# the receiving origin is owned by the sending origin (e.g.,news.yahoo.com and sports.yahoo.com, or google.com and youbtube.com).&amp;lt;ref&amp;gt;https://github.com/privacycg/first-party-sets&amp;lt;/ref&amp;gt;&lt;br /&gt;
# the organization collecting an individual's personal information from the origin is consumer software, which can transfer this personal data in modified form to other origins and organizations in support of a commercial reason not directly related to the reason people use this software. For example:&lt;br /&gt;
## A user agent (e.g., browser) that either minimizes or aggregates the individual’s personal information before sharing with other origins or organizations (e.g., [[FLoC]]).&lt;br /&gt;
## An operating system (e.g., app store) and either minimizes or aggregates the individual’s personal information before sharing it with other origins or organizations (e.g., [[Conversion_Measurement_API|Conversion Measurement API]]).&lt;br /&gt;
# the organization collecting an individual's personal information from the origin is involved operates a internet routing or caching service, which can transfer this personal data in modified form to other origins and organizations in support of a commercial reason not directly related to the reason organizations rely on this service. For example:&lt;br /&gt;
## A content delivery network (e.g., [[AMP]]) or proxy service (e.g., [[Gnatcatcher]]) and either minimizes or aggregates the individual’s personal information before sharing it with other origins or organizations. &lt;br /&gt;
 &lt;br /&gt;
Note this definition emphasizes corporate ownership, whether or not known by the individual whose data is collected. Under this definition, given Duracell and Geico are owned by the same organization they would be allowed to share data, while Energizer and Allstate would not.&lt;br /&gt;
&lt;br /&gt;
This definition of privacy also emphasizes a technical aspect (&amp;quot;[[origin]]&amp;quot;) rather than concepts that are more easily understood by the general public. More importantly the focus on origin, rather than what type of information is linked to what type of identifier, or how the data is being used, does not actually protect people from harm these vendors can cause. &lt;br /&gt;
&lt;br /&gt;
== See Also ==&lt;br /&gt;
* [[Consumer Protection]]&lt;br /&gt;
* [[Data Protection]]&lt;br /&gt;
* [[Identifier]]&lt;br /&gt;
* [[Personal Data]]&lt;br /&gt;
* [[Non-personal Data]]&lt;br /&gt;
* [[Security]]&lt;br /&gt;
&lt;br /&gt;
== References ==&lt;br /&gt;
&amp;lt;references /&amp;gt;&lt;br /&gt;
&lt;br /&gt;
[[Category:Personal Data|Privacy]]&lt;br /&gt;
&lt;br /&gt;
[[Category:Glossary|Privacy]]&lt;/div&gt;</summary>
		<author><name>Jkoran</name></author>
	</entry>
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