Private Click Attribution - Revision history

Jkoran: /* Impact */

2021-02-15T14:26:13Z

Impact

Jkoran at 16:30, 9 February 2021

2021-02-09T16:30:50Z

AdminUser at 17:48, 23 January 2021

2021-01-23T17:48:25Z

AdminUser at 17:42, 23 January 2021

2021-01-23T17:42:54Z

AdminUser at 17:42, 23 January 2021

2021-01-23T17:42:37Z

AdminUser at 17:38, 23 January 2021

2021-01-23T17:38:04Z

AdminUser: Created page with "Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising.h..."

2021-01-23T17:37:47Z

Created page with "Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising.<ref>h..."

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Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising.<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>

Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>

Apple's proposed Private Click Attribution relies on marketers sending the value of their conversion data to the publisher. However, Apple proposes that the data sent be a range rather than a specific value, which thus impairs the accuracy of the attribution algorithm.

== Impact ==
By removing accurate, complete and real-time feedback to marketers, their ability to adjust the pricing and budget associated with advertising will be impaired. As the value marketers receive from advertising declines, so to will publisher revenues.

== Open Questions ==
* How will marketers value view-through attribution or multi-touch attribution?

== References ==

<references />

[[Category:Glossary|Private Click Attribution]]
[[Category:Privacy Sandbox|Private Click Attribution]]

← Older revision		Revision as of 14:26, 15 February 2021
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	* Marketers must place millions of publisher pixels if they want to advertise across millions of publishers.		* Marketers must place millions of publisher pixels if they want to advertise across millions of publishers.
		+
		+	Apple has been criticized by attempting to launch an API that serves the needs of only a very specific set of actors gives them a clear competitive edge over the rest of the industry. <ref>https://github.com/privacycg/private-click-measurement/issues/67<ref>

	== Open Questions ==		== Open Questions ==

@@ Line 16: / Line 16: @@
 * The browser matches conversions to prior clicks
 * The browser sends a time-delayed aggregate report to both buyers and sellers
 == Impact ==
 By removing accurate, complete and real-time feedback to marketers, their ability to adjust the pricing and budget associated with advertising will be impaired. As the value marketers receive from advertising declines, so to will publisher revenues.
-Apple's proposal suggests marketers need only to measure a limited set of 64 campaigns, which is not practical to most marketers who run hundreds of campaigns or relying on sponsored search relying on thousands of keywords.
+Apple's original proposal suggested marketers need only to measure a limited set of 64 campaigns, which is not practical to most marketers who run hundreds of campaigns or relying on sponsored search relying on thousands of keywords. They have since increased this limit, by reducing the granularity of conversion events that can be attributed to prior campaign interactions.
 Apple's proposed Private Click Attribution relies on marketers sending the value of their conversion data to the publisher. However, Apple proposes that the data sent be a range rather than a specific value, which thus impairs the accuracy of the attribution algorithm. Moreover, W3C members have criticized this proposal on not improving privacy as well as forcing buyers to disclose proprietary data to sellers:
@@ Line 27: / Line 29: @@
 * “It also doesn't seem more transparent than sending a request to a third party. The data being sent is already in aggregate and contains very little identifiable information so it's not clear what threat is being avoided.” <ref>https://github.com/privacycg/private-click-measurement/issues/53</ref>
 == Open Questions ==

← Older revision		Revision as of 17:48, 23 January 2021
Line 1:		Line 1:
	Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>		Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>
		+
		+	== Process ==
		+	Apple proposes that the browser send time-delayed information associated with the attribution to both buyers and sellers.
		+
		+	“Ad Click Attribution in a Nutshell
		+
		+	Here’s a simple example of ad click attribution:
		+
		+	An online store runs an ad on a... website. If a user clicks the ad and eventually buys something, both the online store and the... website where the ad was placed want to know; they want the purchase to be attributed to the ad click so that the store knows where to focus their advertising budget. Such attribution is used for measurement of which ads are effective…."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>
		+
		+	The steps in calculating this attribution include:
		+
		+	* The browser stores the click on every ad a visitor engages with
		+	* The browser stores every conversion event
		+	* The browser matches conversions to prior clicks
		+	* The browser sends a time-delayed aggregate report to both buyers and sellers

	== Impact ==		== Impact ==

← Older revision		Revision as of 17:42, 23 January 2021
Line 1:		Line 1:
	Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>		Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>
−

	== Impact ==		== Impact ==

← Older revision		Revision as of 17:38, 23 January 2021
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−	Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising.~~<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>~~	+	Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>
−
−	Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."<ref>https://webkit.org/blog/8943/privacy-preserving-ad-click-attribution-for-the-web/</ref>

	Apple's proposed Private Click Attribution relies on marketers sending the value of their conversion data to the publisher. However, Apple proposes that the data sent be a range rather than a specific value, which thus impairs the accuracy of the attribution algorithm.		Apple's proposed Private Click Attribution relies on marketers sending the value of their conversion data to the publisher. However, Apple proposes that the data sent be a range rather than a specific value, which thus impairs the accuracy of the attribution algorithm.