https://wiki.prebid.org/index.php?action=history&feed=atom&title=Tern 2026-05-16T07:55:43Z Revision history for this page on the wiki MediaWiki 1.35.0 https://wiki.prebid.org/index.php?title=Tern&diff=181&oldid=prev 2021-01-12T02:31:58Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 02:31, 12 January 2021</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l8" >Line 8:</td> <td colspan="2" class="diff-lineno">Line 8:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Reducing networking overhead by streamlining the data which flows through SSPs</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Reducing networking overhead by streamlining the data which flows through SSPs</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Eliminating the need for thresholds on interest group sizes</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Eliminating the need for thresholds on interest group sizes</div></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">8 </del>Reducing the time to potentially deliver an impression</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">* </ins>Reducing the time to potentially deliver an impression</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Better supporting dynamic creative and product recommendation use cases</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Better supporting dynamic creative and product recommendation use cases</div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Supporting some functionality of third-party tags</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Supporting some functionality of third-party tags</div></td></tr> </table>

AdminUser https://wiki.prebid.org/index.php?title=Tern&diff=180&oldid=prev 2021-01-12T02:31:41Z

<p>Created page with &quot;Adroll&#039;s Tern proposal provides the same functionality as Google&#039;s Turtledove, but allows for multiple organizations to provide this trusted &quot;gatekeeper&quot; service rather than j...&quot;</p> <p><b>New page</b></p><div>Adroll's Tern proposal provides the same functionality as Google's Turtledove, but allows for multiple organizations to provide this trusted &quot;gatekeeper&quot; service rather than just Google. <br /> <br /> Adroll's Tern addresses marketers need for accuracy in the audiences they engage. Tern relies on the Turtledove auction mechanism, that separates current context from audience-based bidding.&lt;ref&gt;https://github.com/WICG/turtledove/blob/master/TERN.md&lt;/ref&gt; <br /> <br /> Tern is designed to address the following short comings of Turtledove:<br /> * Clarifying the necessary inputs to participate in an auction<br /> * Clarifying how to deal with multiple ad formats<br /> * Reducing networking overhead by streamlining the data which flows through SSPs<br /> * Eliminating the need for thresholds on interest group sizes<br /> 8 Reducing the time to potentially deliver an impression<br /> * Better supporting dynamic creative and product recommendation use cases<br /> * Supporting some functionality of third-party tags<br /> * Further specifying auditability of delivered ad creatives<br /> * Enabling brand safety for both advertisers and publishers<br /> * Creating a mechanism for trackability metrics<br /> * Adding a privateData object that can never escape the browser, but improve bidding signals (among potential other use cases)<br /> * Specifying a mechanism to support creating interest groups based on publisher browsing behavior<br /> * Allowing publishers to retain control of auction dynamics, while encouraging second-price auctions<br /> * Specifying frequency capping and optimization<br /> <br /> <br /> == Impact ==<br /> Tern, like Sparrow, relies on a trust gatekeeper to operate the auction. <br /> <br /> == Open Questions ==<br /> * If different buyers send their models to different gatekeepers, how many gatekeepers can one publisher query to retrieve auction information? <br /> * What is the time-delay in providing the data necessary for publishers to optimize their revenue? <br /> * What is the time-delay in providing the data necessary for marketers to optimize their media spend?<br /> <br /> <br /> == References ==<br /> <br /> &lt;references /&gt;<br /> <br /> [[Category:Glossary|Tern]]<br /> [[Category:Privacy Sandbox|Tern]]</div>

AdminUser