Difference between revisions of "Ad Server"
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(Created page with "Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delive...") |
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Revision as of 14:51, 11 January 2021
Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delivery and user engagement metrics associated with the creative (e.g., impressions, clicks, actions, video completed view).