Difference between revisions of "Attribute"
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(Created page with "Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps t...") |
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Revision as of 14:54, 11 January 2021
Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps that can enable recency-based trigger targeting or sequential messaging. Declared Attribute are generated directly by consumers, while system-generated attributes are generated by software that often processes multiple events to generate a single attribute.