Difference between revisions of "Interest Based Advertising"
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(Created page with "Interest-based Advertising (also called Behavioral Targeting (BT)) generates an attribute from a user's prior activity, such as the number of pages visited about a particular...") |
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Latest revision as of 15:14, 11 January 2021
Interest-based Advertising (also called Behavioral Targeting (BT)) generates an attribute from a user's prior activity, such as the number of pages visited about a particular topic or interactions with content (including ad clicks) associated with a particular brand.