Difference between revisions of "Fenced Frames"
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Revision as of 02:21, 12 January 2021
Google's Fenced Frames loads ads in a separate container that dissociates information within the container from the parent page.[1]
Fenced Frames are designed to address short comings in other Privacy Sandbox proposals, such as providing support for:
- Interest Based Advertising
- Conversion Lift measurement studies
- Granting unpartitioned storage access without impairing user experience via a permission prompt
- Cross-site embedded content
Impact
By removing communication between the container and the parent page, publishers lose monitoring and control over this content.