Difference between revisions of "Customer Data Platform"
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Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM data. | Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM data. | ||
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| + | == See Also == | ||
| + | [[Data Management Platform]] | ||
[[Category:Glossary|Customer Data Platform]] | [[Category:Glossary|Customer Data Platform]] | ||
Latest revision as of 17:45, 2 February 2021
Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM data.