Difference between revisions of "Addressability"
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Static billboards are an example of non-addressable media. | Static billboards are an example of non-addressable media. | ||
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Revision as of 19:04, 7 January 2021
Media can either be “addressable” (has an identifier) or “non-addressable” (no identifier present).
Programmatic display, video, mobile, native are examples of addressable media.
Static billboards are an example of non-addressable media.