Difference between revisions of "Aggregate Reporting API"
Jump to navigation
Jump to search
m |
m |
||
| Line 1: | Line 1: | ||
| − | Google's Aggregated Reporting API and [[Conversion Measurement API]] provide aggregate data from a Google-controlled server. These APIs are designed to provide marketers aggregate reach and conversion reporting, given marketers using Privacy Sandbox will not have event-level visibility into the media they purchase.<ref>https://iabtechlab.com/blog/explaining-the-privacy-sandbox-explainers</ref> | + | Google's Aggregated Reporting API and [[Conversion Measurement API]] provide aggregate data from a Google-controlled server.<ref>https://github.com/csharrison/aggregate-reporting-api</ref> These APIs are designed to provide marketers aggregate reach and conversion reporting, given marketers using Privacy Sandbox will not have event-level visibility into the media they purchase.<ref>https://iabtechlab.com/blog/explaining-the-privacy-sandbox-explainers</ref> |
Google's server will provide time-delayed, aggregated metrics only after at least 24 hours have elapsed from the actual events. | Google's server will provide time-delayed, aggregated metrics only after at least 24 hours have elapsed from the actual events. | ||
Revision as of 15:21, 12 January 2021
Google's Aggregated Reporting API and Conversion Measurement API provide aggregate data from a Google-controlled server.[1] These APIs are designed to provide marketers aggregate reach and conversion reporting, given marketers using Privacy Sandbox will not have event-level visibility into the media they purchase.[2]
Google's server will provide time-delayed, aggregated metrics only after at least 24 hours have elapsed from the actual events.
Impact
By providing publishers time-delayed information, their ability to A/B test and assure quality of changes to their website will be impaired.
By providing marketers time-delayed information, they more of their budget will continue to be spent on publishers providing relatively lesser value.
Open Questions
- Will frequency reporting be available in addition to reach?
See Also
- MURRE is designed to address the time-delayed and aggregate impairments of machine learning Google's Aggregate Reporting API otherwise imposes