Difference between revisions of "Attribution"
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The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models exist that can determine how much credit will be given to previous events. Last click/view attribution models (also known as last seen) give all of the credit to the most recent event prior to the conversion. First click/view attribution gives all of the credit to the first impression delivered to the user. Fractional Attribution gives some amount of credit to each of the prior events associated that a user's subsequent conversion. | The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models exist that can determine how much credit will be given to previous events. Last click/view attribution models (also known as last seen) give all of the credit to the most recent event prior to the conversion. First click/view attribution gives all of the credit to the first impression delivered to the user. Fractional Attribution gives some amount of credit to each of the prior events associated that a user's subsequent conversion. | ||
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| + | == See Also == | ||
| + | * [[Multi-touch attribution]] | ||
[[Category:Glossary|Attribution]] | [[Category:Glossary|Attribution]] | ||
Latest revision as of 23:49, 23 January 2021
The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models exist that can determine how much credit will be given to previous events. Last click/view attribution models (also known as last seen) give all of the credit to the most recent event prior to the conversion. First click/view attribution gives all of the credit to the first impression delivered to the user. Fractional Attribution gives some amount of credit to each of the prior events associated that a user's subsequent conversion.