From Bitnami MediaWiki
Revision as of 23:49, 23 January 2021 by AdminUser (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models exist that can determine how much credit will be given to previous events. Last click/view attribution models (also known as last seen) give all of the credit to the most recent event prior to the conversion. First click/view attribution gives all of the credit to the first impression delivered to the user. Fractional Attribution gives some amount of credit to each of the prior events associated that a user's subsequent conversion.

See Also