Difference between revisions of "Bid Request"
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(Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques...") |
(No difference)
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Latest revision as of 14:57, 11 January 2021
Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid requests can be client-side (e.g., header bidding) or server-side.