Customer Data Platform

From Bitnami MediaWiki
Revision as of 17:45, 2 February 2021 by Jkoran (talk | contribs)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM data.

See Also

Data Management Platform