Difference between revisions of "Data Management Platform"
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Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentation, cross-engagement platform coordination and measurement. | Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentation, cross-engagement platform coordination and measurement. | ||
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| + | == See Also == | ||
| + | [[Customer Data Platform]] | ||
[[Category:Glossary|Data Management Platform]] | [[Category:Glossary|Data Management Platform]] | ||
Latest revision as of 17:46, 2 February 2021
Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentation, cross-engagement platform coordination and measurement.