Data Management Platform

Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentation, cross-engagement platform coordination and measurement. Core differentiators of Zeta's DMP are higher engagement rates due to the elimination of the match tax (since it uses the same cookie domain as the Zeta DSP), faster time from decision to action, given the same audience store powers segmentation, planning, activation and reporting, better media planning given the integrated DSP bid stream that provides >200x greater insights than stand-alone DMPs.