Fenced Frames

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Google's Fenced Frames loads ads in a separate container that dissociates information within the container from the parent page.[1]

Fenced Frames are designed to address short comings in other Privacy Sandbox proposals, such as providing support for:

  • Interest Based Advertising
  • Conversion Lift measurement studies
  • Granting unpartitioned storage access without impairing user experience via a permission prompt
  • Cross-site embedded content

Impact

By removing communication between the container and the parent page, publishers lose monitoring and control over this content.

References

  1. ↑ https://github.com/shivanigithub/fenced-frame/
Retrieved from "http://wiki.prebid.org/index.php?title=Fenced_Frames&oldid=176"