Difference between revisions of "First Party Data"
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(Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c...") |
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| − | First-Party Data collected and owned by a given organization, in contrast to [[Third Party Data|third-party data]] which is data collected, processed and owned by a separate company. Examples | + | First-Party Data is collected and owned by a given organization, in contrast to [[Third Party Data|third-party data]] which is data collected, processed and owned by a separate company. Examples include user activities collected on a brand's website to be used by that brand. If that same data is used by a another organization it would be called "third-party data." |
[[Category:Glossary|First Party Data]] | [[Category:Glossary|First Party Data]] | ||
Latest revision as of 15:08, 11 January 2021
First-Party Data is collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate company. Examples include user activities collected on a brand's website to be used by that brand. If that same data is used by a another organization it would be called "third-party data."