Difference between revisions of "ID Sync"
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(Created page with "ID Sync (also called Cookie Matching) is the process of associating the IDs across two separate systems to the same web client. Since each web domain can only read its own coo...") |
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Latest revision as of 15:09, 11 January 2021
ID Sync (also called Cookie Matching) is the process of associating the IDs across two separate systems to the same web client. Since each web domain can only read its own cookies, ID syncing enables publishers and buyers (including their agents) to perform cross-publisher frequency capping, attribution and interest-based advertising (including retargeting).