Personally Identifiable Information

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Personally Identifiable Information (PII), also called "directly-identifiable information," refers to IDs and attributes that can directly identify a natural person in the real world. PII examples include first name, email address, home address, phone number. If an ID can commercially reasonable indirectly identify natural persons at scale then it is considered PII (e.g., credit card number). PII is one form of Personal Data.