Prebid server

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

References

• Prebid Server GDPR
• Prebid Server and First Party Data
• Product Requirements Documents (PRDs)
  • Modularity PRD
  • PBS Events and Analytics PRD - to be reviewed
  • PBS Blocking Module PRD

Roadmap

1H22

• compression on outgoing bid adapter network access
• Price Floors Module
• Enhanced bid adjustments
• Improve handling a full ID cookie
• Reduce the size of the ID cookie using protobuf
• Mobile passthrough support
• Ads.Cert 2.0

2H22

• OpenRTB 2.6 support
• Video Events support
• Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
• PBS-Go: Modularity infrastructure
• improved alias support - https://github.com/prebid/prebid-server/issues/1429

Aspirational:

• Parakeet support
• Demand Chain support
• Logging enhancements
• Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
• Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
• Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
• Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java