Difference between revisions of "Prebid server"

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* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
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* [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
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* Product Requirements Documents (PRDs)
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* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
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** [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
−
* [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
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** [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
 +
** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
 +
 
 +
 
 +
== Roadmap ==
 +
 
 +
2H22
 +
* <span style="color: green;">&radic;</span> OpenRTB 2.6 support
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* <span style="color: red;">&darr;</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
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* <span style="color: blue;">&rarr;</span>PBS-Go: Modularity infrastructure
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* improved alias support - https://github.com/prebid/prebid-server/issues/1429
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* <span style="color: blue;">&rarr;</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
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* bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398
 +
 
 +
1H23
 +
* Regulatory
 +
** Build GPP infrastructure
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** TCF-EU Signature
 +
* Long-form video support in auction endpoint
 +
* Support DOOH and Audio committees
 +
* Price floor support (Go)
 +
* Advanced video event support (Go)
 +
* Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
 +
* Improve match rate
 +
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
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** Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986
 +
 
 +
2H23
 +
* Advanced video event support (Java)
 +
* Improve match rate
 +
** Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
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** AMP ID support - https://github.com/prebid/prebid-server/issues/1404
 +
 
 +
Aspirational:
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* Parakeet support
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* Demand Chain support
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* Logging enhancements
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* Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
 +
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 +
* Improved bid adapter monitoring
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==
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https://github.com/prebid/prebid-cache
 
https://github.com/prebid/prebid-cache
  
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https://github.com/rubicon-project/prebid-server-java
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https://github.com/prebid/prebid-server-java
  
−
https://github.com/rubicon-project/prebid-cache-java
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https://github.com/prebid/prebid-cache-java
  
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[[Category:Prebid Project Management Committeess|Prebid Server]]
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[[Category:Prebid Project Management Committees|Prebid Server]]

Revision as of 21:18, 3 October 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References


Roadmap

2H22

1H23

  • Regulatory
    • Build GPP infrastructure
    • TCF-EU Signature
  • Long-form video support in auction endpoint
  • Support DOOH and Audio committees
  • Price floor support (Go)
  • Advanced video event support (Go)
  • Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
  • Improve match rate

2H23

Aspirational:

  • Parakeet support
  • Demand Chain support
  • Logging enhancements
  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java

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