Difference between revisions of "Prebid server"
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== Roadmap == | == Roadmap == | ||
| − | + | 2H22 | |
| + | * <span style="color: green;">√</span> OpenRTB 2.6 support | ||
| + | * <span style="color: red;">↓</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support] | ||
| + | * <span style="color: blue;">→</span>PBS-Go: Modularity infrastructure | ||
| + | * improved alias support - https://github.com/prebid/prebid-server/issues/1429 | ||
| + | * <span style="color: blue;">→</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173 | ||
| + | * bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398 | ||
| − | * | + | 1H23 |
| − | * | + | * Regulatory |
| − | * | + | ** Build GPP infrastructure |
| − | + | ** TCF-EU Signature | |
| − | + | * Long-form video support in auction endpoint | |
| − | + | * Support DOOH and Audio committees | |
| − | + | * Price floor support (Go) | |
| + | * Advanced video event support (Go) | ||
| + | * Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing. | ||
| + | * Improve match rate | ||
| + | ** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173 | ||
| + | ** Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986 | ||
| − | + | 2H23 | |
| − | * | + | * Advanced video event support (Java) |
| − | * | + | * Improve match rate |
| − | * | + | ** Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985 |
| − | + | ** AMP ID support - https://github.com/prebid/prebid-server/issues/1404 | |
Aspirational: | Aspirational: | ||
| Line 45: | Line 56: | ||
* Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win. | * Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win. | ||
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics. | * Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics. | ||
| − | |||
* Improved bid adapter monitoring | * Improved bid adapter monitoring | ||
Revision as of 21:18, 3 October 2022
Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.
Scope: Prebid Server and Prebid Cache
Description: Server-side header bidding
Chair: Bret Gorsline (Magnite)
Vice Chair: Scott Kay (Xandr)
Audience: Product and Engineers
References
- Prebid Server GDPR
- Prebid Server and First Party Data
- Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD
Roadmap
2H22
- √ OpenRTB 2.6 support
- ↓Video Events support
- →PBS-Go: Modularity infrastructure
- improved alias support - https://github.com/prebid/prebid-server/issues/1429
- →cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
- bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398
1H23
- Regulatory
- Build GPP infrastructure
- TCF-EU Signature
- Long-form video support in auction endpoint
- Support DOOH and Audio committees
- Price floor support (Go)
- Advanced video event support (Go)
- Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
- Improve match rate
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
- Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986
2H23
- Advanced video event support (Java)
- Improve match rate
- Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
Aspirational:
- Parakeet support
- Demand Chain support
- Logging enhancements
- Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
- Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
- Improved bid adapter monitoring
GitHub Repositories
https://github.com/prebid/prebid-server
https://github.com/prebid/prebid-cache