Difference between revisions of "Prebid server"

Revision as of 21:18, 3 October 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

2H22

1H23

Regulatory
- Build GPP infrastructure
- TCF-EU Signature
Long-form video support in auction endpoint
Support DOOH and Audio committees
Price floor support (Go)
Advanced video event support (Go)
Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
Improve match rate
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
- Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986

2H23

Advanced video event support (Java)
Improve match rate
- Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404

Aspirational:

Parakeet support
Demand Chain support
Logging enhancements
Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
Improved bid adapter monitoring

@@ Line 32: / Line 32: @@
 H23
-* Build GPP infrastructure
+* Regulatory
+** Build GPP infrastructure
+** TCF-EU Signature
 * Long-form video support in auction endpoint
 * Support DOOH and Audio committees