Difference between revisions of "Prebid server"

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* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support], compression on network access, logging enhancements, full alias support.
 
* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support], compression on network access, logging enhancements, full alias support.
 
* [https://docs.google.com/document/d/1YAt00RfQaU2Ugciqw1LnirLgjyUz9ibfyjfxWUHR_P0/edit?pli=1#heading=h.e8zlmismgcho Price Floors Module]
 
* [https://docs.google.com/document/d/1YAt00RfQaU2Ugciqw1LnirLgjyUz9ibfyjfxWUHR_P0/edit?pli=1#heading=h.e8zlmismgcho Price Floors Module]
* PBS-Go: Modularity infrastructure
 
 
* Reduce the size of the ID cookie using protobuf
 
* Reduce the size of the ID cookie using protobuf
  
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* Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
 
* Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
 
* Ads.Cert 2.0
 
* Ads.Cert 2.0
 +
* PBS-Go: Modularity infrastructure
  
 
Items under discussion
 
Items under discussion

Revision as of 16:08, 18 January 2022

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References


Roadmap

1H22

2H22

  • Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
  • Ads.Cert 2.0
  • PBS-Go: Modularity infrastructure

Items under discussion

  • Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
  • Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
  • Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
  • Fee Module - adjust bids to be net of fees for any vendor or host services within the PBS ecosystem.
  • Improved bid adapter monitoring

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java