Private Click Attribution

From Bitnami MediaWiki
Revision as of 17:38, 23 January 2021 by AdminUser (talk | contribs)
Jump to navigation Jump to search

Apple's Private Click Attribution is designed to provide less accurate, incomplete and time-delayed data to marketers about the events associated with their advertising. Apple acknowledges that for "ad click attribution to happen, some bits of data about what happened across two websites need to be sent."[1]

Apple's proposed Private Click Attribution relies on marketers sending the value of their conversion data to the publisher. However, Apple proposes that the data sent be a range rather than a specific value, which thus impairs the accuracy of the attribution algorithm.


By removing accurate, complete and real-time feedback to marketers, their ability to adjust the pricing and budget associated with advertising will be impaired. As the value marketers receive from advertising declines, so to will publisher revenues.

Open Questions

  • How will marketers value view-through attribution or multi-touch attribution?