User contributions
Jump to navigation
Jump to search
- 14:54, 11 January 2021 diff hist +645 N Attribution Created page with "The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models e..."
- 14:54, 11 January 2021 diff hist +464 N Attribute Created page with "Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps t..."
- 14:53, 11 January 2021 diff hist +144 N Agency Created page with "Agency a service organization that provides planning, creating, media buying and analytic services for marketers. Agency" current
- 14:52, 11 January 2021 diff hist +105 N Ad Tag Created page with "Ad Tag a HTML or Javascript code that requests creative from an ad server. Ad Tag" current
- 14:51, 11 January 2021 diff hist +327 N Ad Server Created page with "Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delive..."
- 14:50, 11 January 2021 diff hist +415 N Ad Network Created page with "Ad Network a service that aggregates the demand from media buyers. Some ad networks are horizontal ad networks, in which case they work directly with media buyers to optimize..." current
- 14:50, 11 January 2021 diff hist +122 N Ad Exchange Created page with "Ad Exchange a system to facilitate the buying and selling of programmatic advertising. Ad Exchange" current
- 14:49, 11 January 2021 diff hist +507 N Ad Choices Created page with "Ad Choices is part of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising. This program's clickable Advertising Option Icon is p..." current
- 14:45, 11 January 2021 diff hist +564 N Ad Call Created page with "Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-..."
- 14:39, 11 January 2021 diff hist +16 Category:Glossary
- 14:38, 11 January 2021 diff hist -16 Category:Glossary
- 14:37, 11 January 2021 diff hist +1 m Addressability current
- 22:05, 10 January 2021 diff hist +91 N Prebid Members Created page with "Prebid member directory can be found here: https://prebid.org/membership/member-directory/." current
- 22:04, 10 January 2021 diff hist +20 Main Page →Prebid Wikipedia
- 22:03, 10 January 2021 diff hist +879 N Prebid: About Created page with "A Brief Prehistory: Header bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instea..."
- 22:02, 10 January 2021 diff hist +19 Main Page
- 22:01, 10 January 2021 diff hist +11 Prebid Blog current
- 22:01, 10 January 2021 diff hist +175 Prebid Products current
- 21:58, 10 January 2021 diff hist +1 Prebid Publisher Taskforce
- 21:56, 10 January 2021 diff hist +287 Prebid Products