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- 15:07, 11 January 2021 diff hist +167 N Third Party Data Created page with "Third-Party Data is collected and owned by a separate organization than the one with which a user directly interacts. Third Party Data" current
- 15:04, 11 January 2021 diff hist +404 N First Party Data Created page with "First-Party Data collected and owned by a given organization, in contrast to third-party data which is data collected, processed and owned by a separate c..."
- 15:02, 11 January 2021 diff hist +142 N Demand Side Platform Created page with "Demand Side Platform (DSP) enables buyers to access programmatic supply, often via real-time bidding or direct publisher ad calls."
- 15:01, 11 January 2021 diff hist +294 N Dynamic Content Optimization Created page with "Dynamic Content Optimization (DCO) can insert content into a creative template based on rule sets that take as inputs publisher data feeds and user attributes, or algorithms t..." current
- 14:59, 11 January 2021 diff hist +683 N Data Management Platform Created page with "Data Management Platform (DMP) is a system that reduces media waste and improves consistent messaging across multiple engagement platforms via centralized audience segmentatio..."
- 14:59, 11 January 2021 diff hist +228 N Customer Data Platform Created page with "Customer Data Platform (CDP) is a system that improves marketing automation and measurement. CDPs are distinguished from DMPs by storing PII and their focus on first-party CRM..."
- 14:58, 11 January 2021 diff hist +226 N Conversion Created page with "Conversion (also called Action) is the success metric event defined by a media buyer for a given campaign, such as clicking, filling out a form, subscribing to a service or ma..." current
- 14:57, 11 January 2021 diff hist +271 N Bid Request Created page with "Bid Request a request from a sell-side server or ad exchange for a creative as well as the maximum amount the buyer is will to pay to have this creative delivered. Bid reques..." current
- 14:56, 11 January 2021 diff hist +1 m Audience
- 14:55, 11 January 2021 diff hist +580 N Audience Created page with "Audience Segment (also know as audience or segment) is a set of IDs that a marketer wants to message, because of one of more attributes. Attributes are analogous to pieces of..."
- 14:54, 11 January 2021 diff hist +645 N Attribution Created page with "The process of identifying which events (e.g., impressions and/or clicks) should be associated with influencing a subsequent conversion. Several different attribution models e..."
- 14:54, 11 January 2021 diff hist +464 N Attribute Created page with "Attribute (also called property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps t..."
- 14:53, 11 January 2021 diff hist +144 N Agency Created page with "Agency a service organization that provides planning, creating, media buying and analytic services for marketers. Agency" current
- 14:52, 11 January 2021 diff hist +105 N Ad Tag Created page with "Ad Tag a HTML or Javascript code that requests creative from an ad server. Ad Tag" current
- 14:51, 11 January 2021 diff hist +327 N Ad Server Created page with "Ad Server a system that ensures a creative is delivered to a user client, which may also include dynamically optimizing the creative (DCO). The ad server may also track delive..."
- 14:50, 11 January 2021 diff hist +415 N Ad Network Created page with "Ad Network a service that aggregates the demand from media buyers. Some ad networks are horizontal ad networks, in which case they work directly with media buyers to optimize..." current
- 14:50, 11 January 2021 diff hist +122 N Ad Exchange Created page with "Ad Exchange a system to facilitate the buying and selling of programmatic advertising. Ad Exchange" current
- 14:49, 11 January 2021 diff hist +507 N Ad Choices Created page with "Ad Choices is part of the Digital Advertising Alliance's (DAA) Self-Regulatory Program for Online Behavioral Advertising. This program's clickable Advertising Option Icon is p..." current
- 14:45, 11 January 2021 diff hist +564 N Ad Call Created page with "Ad Call a request for a creative (e.g., display, video, native ad format). The ad call can be initiated client-side by a user's client (e.g., mobile app or browser) or server-..."
- 14:39, 11 January 2021 diff hist +16 Category:Glossary
- 14:38, 11 January 2021 diff hist -16 Category:Glossary
- 14:37, 11 January 2021 diff hist +1 m Addressability current
- 22:05, 10 January 2021 diff hist +91 N Prebid Members Created page with "Prebid member directory can be found here: https://prebid.org/membership/member-directory/." current
- 22:04, 10 January 2021 diff hist +20 Main Page →Prebid Wikipedia
- 22:03, 10 January 2021 diff hist +879 N Prebid: About Created page with "A Brief Prehistory: Header bidding is a response to the “waterfall” method, a fragmented and highly inefficient process for implementing programmatic advertising. Instea..."
- 22:02, 10 January 2021 diff hist +19 Main Page
- 22:01, 10 January 2021 diff hist +11 Prebid Blog current
- 22:01, 10 January 2021 diff hist +175 Prebid Products current
- 21:58, 10 January 2021 diff hist +1 Prebid Publisher Taskforce
- 21:56, 10 January 2021 diff hist +287 Prebid Products
- 21:11, 10 January 2021 diff hist +276 N Prebid Video Taskforce Created page with "Prebid Video Taskforce Scope: Video Description: Define the needs for video header bidding Chair: Mike Chowla (Pubmatic) Format Lead: Joel Korpi (Xandr) Audience: Produc..."
- 21:09, 10 January 2021 diff hist +112 N Prebid Membership Created page with "If you are interested in joining Prebid.org, check out the membership page here: https://prebid.org/membership/." current
- 21:08, 10 January 2021 diff hist +6 Prebid Products
- 21:08, 10 January 2021 diff hist +17 Prebid Products
- 21:06, 10 January 2021 diff hist +106 N Prebid Blog Created page with "To find out more about recent announcements, check out the Prebid.org Blog here: https://prebid.org/blog/."
- 21:06, 10 January 2021 diff hist +68 N Prebid GitHub Created page with "The Prebid GitHub repositories live here: https://github.com/prebid." current
- 21:05, 10 January 2021 diff hist +266 N Prebid Marketing Taskforce Created page with "Prebid Marketing Taskforce Scope: Prebid.org events and marketing Description: Coordinates Prebid events and press releases Chair: Joel Fisher (Magnite) Audience: Marketin..."
- 21:02, 10 January 2021 diff hist +270 N Prebid Publisher Taskforce Created page with "Prebid Publisher Taskforce Scope: Publisher-related topics Description: Header bidding issues, optimization, strategy, best practices Chair: Stephanie Layser (NewsCorp) Au..."
- 21:01, 10 January 2021 diff hist +403 N Prebid Taxonomy taskforce Created page with "Prebid Taxonomy Taskforce Scope: Standardized signaling and naming conventions Description: Implementing standardized signaling and naming conventions for things such as log..."
- 20:57, 10 January 2021 diff hist +294 N Prebid tools Created page with "Prebid Tools Scope: Misc. Tools Description: Debugging and Operational Support Chair: Asaf Shamly (Browsi) Audience: Product, Business, and Engineers == GitHub Reposito..."
- 20:57, 10 January 2021 diff hist +474 N Prebid server Created page with "Prebid Server Scope: Prebid Server and Prebid Cache Description: Server-side header bidding Chair: Bret Gorsline (Magnite) Vice Chair: Scott Kay (Xandr) Audience: Produ..."
- 20:55, 10 January 2021 diff hist +339 N Prebid mobile Created page with "Prebid Mobile Scope: Prebid Mobile SDK Description: Mobile-app based header bidding Chair: Bryan Szekely (Magnite) Audience: Product and Engineers == GitHub Repositorie..."
- 05:34, 10 January 2021 diff hist -27 Main Page →Prebid Wikipedia
- 05:33, 10 January 2021 diff hist +26 Main Page →Prebid Wikipedia
- 05:31, 10 January 2021 diff hist +1 Prebid Products
- 05:30, 10 January 2021 diff hist +38 Prebid Products
- 05:29, 10 January 2021 diff hist +38 N Prebid Products Created page with "Prebid.js Prebid Server Prebid Mobile"
- 05:19, 10 January 2021 diff hist -27 Main Page
- 05:19, 10 January 2021 diff hist +28 Main Page →Prebid Wikipedia
- 04:54, 10 January 2021 diff hist -66 Category:Prebid Project Management Committees
- 04:54, 10 January 2021 diff hist +66 Category:Prebid Project Management Committees
- 04:53, 10 January 2021 diff hist -66 Prebid.js
- 04:53, 10 January 2021 diff hist +66 Prebid.js
- 04:22, 10 January 2021 diff hist +17 Main Page
- 04:22, 10 January 2021 diff hist 0 N File:Screen Shot 2020-12-07 at 1.41.43 PM.png current
- 04:21, 10 January 2021 diff hist +46 Main Page
- 01:18, 8 January 2021 diff hist +36 m Pseudonymous
- 01:17, 8 January 2021 diff hist +65 m Deterministic current
- 01:16, 8 January 2021 diff hist +110 m Probabilistic
- 01:13, 8 January 2021 diff hist +77 N Probabilistic Created page with "Probabilistic Probabilistic"
- 01:12, 8 January 2021 diff hist +43 m Deterministic
- 01:11, 8 January 2021 diff hist +37 m Personal Data
- 01:10, 8 January 2021 diff hist +14 m Deterministic
- 01:10, 8 January 2021 diff hist +23 m Deterministic
- 01:05, 8 January 2021 diff hist +33 m Identifier
- 01:04, 8 January 2021 diff hist +71 N Category:Glossary Created page with "Below are common terms used in programmatic advertising __HIDDENCAT__"
- 01:03, 8 January 2021 diff hist -33 m Identifier
- 00:19, 8 January 2021 diff hist +10 m Identifier
- 00:16, 8 January 2021 diff hist +1 m Identifier
- 00:12, 8 January 2021 diff hist +22 m Identifier
- 00:09, 8 January 2021 diff hist +4 m Identifier →Linkages Among Identifiers
- 00:08, 8 January 2021 diff hist +28 N Personal Information Redirected page to Personal Data current Tag: New redirect
- 00:03, 8 January 2021 diff hist +20 Main Page
- 00:02, 8 January 2021 diff hist +18 Main Page →Prebid Wikipedia
- 00:02, 8 January 2021 diff hist +10 Main Page →Prebid Wikipedia
- 00:01, 8 January 2021 diff hist +101 N Category:Prebid Project Management Committees Created page with "Prebid Project Management Committees enable different organizations to collaborate on a common topic."
- 23:25, 7 January 2021 diff hist +60 N Talk:Personal Data Created page with "Question: Is personal data the same as personal information?"
- 23:21, 7 January 2021 diff hist +7 Main Page →Prebid Wikipedia
- 23:20, 7 January 2021 diff hist +73 Main Page →Prebid Wikipedia
- 23:11, 7 January 2021 diff hist +4 Addressability
- 23:07, 7 January 2021 diff hist +65 N Deterministic Created page with "Deterministic Information is declared by the person providing it."
- 23:06, 7 January 2021 diff hist +4 Identifier →Linkages Among Identifiers
- 19:05, 7 January 2021 diff hist +43 m Main Page
- 19:04, 7 January 2021 diff hist +39 Addressability
- 19:03, 7 January 2021 diff hist -96 m Category:Personal Data
- 19:03, 7 January 2021 diff hist +40 m Pseudonymous
- 19:02, 7 January 2021 diff hist +40 Identifier
- 18:57, 7 January 2021 diff hist +96 Category:Personal Data
- 18:51, 7 January 2021 diff hist +612 N Category:Personal Data Created page with "Identifiers can either be directly tied to an individual’s “identity” or be “pseudonymous,” which means there are appropriate technical and operational processes..."
- 18:50, 7 January 2021 diff hist +58 Identifier
- 18:43, 7 January 2021 diff hist +265 m Identifier
- 18:43, 7 January 2021 diff hist +228 Identifier
- 18:41, 7 January 2021 diff hist +4 m Personal Data
- 18:40, 7 January 2021 diff hist +1 m Addressability
- 18:40, 7 January 2021 diff hist +4 Addressability
- 18:39, 7 January 2021 diff hist +614 N Identifier Created page with "Identifiers can be created via human-provided methods (authentication) or via system-generated methods. System-generated methods can assign an random identifier (e.g., alpha..."
- 18:38, 7 January 2021 diff hist +4 m Personal Data
- 18:36, 7 January 2021 diff hist +187 N Pseudonymous Created page with "Pseudonymous means there are appropriate technical and operational processes within the organization using the identifier to keep this identifier separate from an individual..."
- 18:35, 7 January 2021 diff hist +604 N Personal Data Created page with "Identifiers can either be directly tied to an individual’s “identity” or be “pseudonymous,” which means there are appropriate technical and operational processes wit..."
- 18:34, 7 January 2021 diff hist +246 N Addressability Created page with "Media can either be “addressable” (has an identifier) or “non-addressable” (no identifier present). Programmatic display, video, mobile, native are examples of addres..."