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• Fenced Frames
  * Granting unpartitioned storage access without impairing user experience via a permission prompt ...e will only have network access beyond the web client, when initiated by a user (e.g., a click).
  3 KB (501 words) - 16:26, 19 July 2021
• Attribute
  ...lled property or data element) is a piece of information associated with a user ID (e.g., gender=male, interest=sports, purchase=car) often with timestamps ...(e.g., view, interaction, registration, purchase) or information about the user (e.g., gender=male).
  5 KB (784 words) - 17:45, 20 June 2021
• Privacy and Identity
  '''Scope''': User Identification and Identifiers
  435 bytes (52 words) - 14:17, 11 January 2021
• Login Status API
  ...esigned to inform the browser of whether a site is currently authorizing a user to access registration-only services, otherwise known as the login "state". Apple's proposal would "Require websites to take the user through a login flow according to rules that the browser can check. This wo
  3 KB (469 words) - 23:49, 17 October 2021
• Ad Topic Hints
  ...marketers would be more inclined to match more content associated with the user-provided hint. ...ith “click jacking,” or automating the feedback rather than ensuring it is user provided. To mitigate this risk, the authors propose visual feedback when i
  6 KB (931 words) - 13:54, 17 October 2021
• Pauraque
  ...ables marketers to engage people with interest attributes, with additional user-level controls over which attributes will be available to marketers.<ref>ht ...ed to improve the matching of content. These attributes are visible to the user, who can enable which organizations may have access to their profile and to
  8 KB (1,172 words) - 13:49, 17 October 2021
• Petrel
  ...o that product, the site would now be showing less relevant content to the user that would negatively impact their experience. Larger sites that both sell ...ontext, geography or even registration data. To more directly address such user concerns, these proposals could be improved by storing sets of “paused”
  4 KB (679 words) - 13:43, 17 October 2021
• First Party Data
  ...ata collected, processed and owned by a separate company. Examples include user activities collected on a brand's website to be used by that brand. If that
  406 bytes (65 words) - 15:08, 11 January 2021
• Macaw
  ...r any participant in the system to map a specific ad request to a specific user.” <ref>https://github.com/WICG/privacy-preserving-ads/blob/main/MACAW.md< ...quired by [[Fledge]]. Unlike Fledge, Macaw allows real-time computation of user and current context signals to influence bidding logic. The improved accura
  3 KB (496 words) - 13:17, 17 October 2021
• Trust Tokens
  The goal of Google's Trust Tokens is to "show that a user is who they say they are."<ref>https://web.dev/trust-tokens</ref> ...aud detection services, but instead the only means of validating whether a user is a human requires the web client to remember this individual has previous
  3 KB (494 words) - 00:28, 4 February 2022
• Falcon
  .... This helps reduce the physical storage of the information linked to each user x organization intersection. Common metadata is required such that each laz ...cess, but results in an increasingly sparse data structure over time. Each user can be linked to multiple cubes, such that each when compressed the total b
  7 KB (993 words) - 13:25, 17 October 2021
• Sushi
  Adobe’s Suggested and User-Specified Hierarchical Interests (Sushi) is centered around organizations a ...nference logic to guess what a user might be interested in. For example, a user may visit multiple sites and be assigned to four separate interest topics f
  8 KB (1,224 words) - 16:18, 17 October 2021
• Parakeet
  ...[or DSP] will perform ad matching, ranking and auction with contextual and user interest information provided in privacy anonymized ad request."<ref>https: * Anonymizing the geography from which the user is requesting content
  7 KB (1,063 words) - 17:24, 19 February 2022
• Audience
  ...gmentation or triggered-membership rules on the attributes associated with user IDs.
  675 bytes (100 words) - 20:23, 22 January 2021
• Sandpiper
  The benefit of this proposal is that a user’s interaction with a single page may update different information for dif ...gn ad event data must be stored distinctly across all origins in which the user interacts with the ad, this approach will use greater client storage than n
  4 KB (643 words) - 13:30, 17 October 2021
• Interoperable Private Attribution
  ...n data to generate a "match key." A Match key is a "Global ID" linked to a user's identity. ...r. For IPA to function, at some point the series of events assocaited with user activity are processed by B2B software and then onward sent to the IPA syst
  5 KB (778 words) - 01:10, 3 February 2022
• Turtledove
  Traffic quality (TQ) - is this a legitimate request from a real user or [[Non-human Traffic|non-human traffic]]? Another potential impact of removing this information is a degraded end user experience.
  4 KB (607 words) - 14:07, 12 July 2021
• Spectacle
  ...e the cost of performing fraud. However, required registration forces the user to become known, breaking the fundamental premise of anonymity." ...ser is a key feature that minimizes unnecessary spend while also improving user experience."
  6 KB (867 words) - 22:04, 26 May 2021
• Puffin
  ...tes encourages greater production of such content "in the interests of the user and of the ad-supported sites whose content they prefer."<ref>https://githu "The interest-based ad wins (and is displayed to the user) if it can outbid the contextual ad. A PUFFIN is a persistent per-browser f
  6 KB (994 words) - 15:50, 17 November 2021
• Swan (1plusX)
  ...that the browser block the creation of audience segments that have too few user. Google's minimum threshold for audiences outside of their own properties i Another potential impact of removing this information is a degraded end user experience.
  4 KB (539 words) - 14:51, 13 February 2021

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