Difference between revisions of "Spurfowl"
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(Created page with "Nextroll's Sandboxed Private User Reporting Functions Operating Within Limits (Spurfowl) is designed to support reporting needs of marketers on various activity trails.<ref>ht...") |
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* How many different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing? | * How many different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing? | ||
* How frequently can different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing? | * How frequently can different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing? | ||
| − | * How do organizations aggregate the information that was individually computed on each browser? | + | * How do organizations aggregate the information that was individually computed on each browser? |
| + | * How do organizations protect their intellectual property from leaking to competitors? | ||
== References == | == References == | ||
Revision as of 23:49, 23 January 2021
Nextroll's Sandboxed Private User Reporting Functions Operating Within Limits (Spurfowl) is designed to support reporting needs of marketers on various activity trails.[1]
Spurfowl is designed to support reporting on both Multi-touch Attribution and A/B Testing, provided browsers can be assigned to particular marketer-defined audience segments.
Spurfow sends locally computed metrics to a trusted server on a time-delayed basis.
Impact
Spurfowl provides time-delayed information which impairs the accuracy of information ingested by marketer algorithms as well as their effectiveness.
Open Questions
- How will distinct count metrics be computed?
- How much history associated with activity trails be stored in the browser?
- How many different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing?
- How frequently can different organizations can ask the browser to calculate counts or conduct logic without impairing local client processing?
- How do organizations aggregate the information that was individually computed on each browser?
- How do organizations protect their intellectual property from leaking to competitors?