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Teetar - Revision history
2024-03-29T14:06:34Z
Revision history for this page on the wiki
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https://wiki.prebid.org/index.php?title=Teetar&diff=505&oldid=prev
Jkoran at 18:15, 21 October 2021
2021-10-21T18:15:19Z
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<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td>
<td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 18:15, 21 October 2021</td>
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<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Identify how proposals parameters (e.g., cohort sizes) influence the above two.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>* Identify how proposals parameters (e.g., cohort sizes) influence the above two.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div>TEETER proposes using CPM to measure <del class="diffchange diffchange-inline">the </del>the economic impact on ecosystem welfare, defined as the value exchanged through advertising, as it directly correlates to both publishers' revenue and advertiser spend.</div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div>TEETER proposes using CPM to measure the economic impact on ecosystem welfare, defined as the value exchanged through advertising, as it directly correlates to both publishers' revenue and advertiser spend.</div></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr>
<tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>TEETER proposes using a Net Promoter Score metric for measuring the users' perception of cohort-based advertising.</div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>TEETER proposes using a Net Promoter Score metric for measuring the users' perception of cohort-based advertising.</div></td></tr>
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Jkoran
https://wiki.prebid.org/index.php?title=Teetar&diff=256&oldid=prev
AdminUser: Created page with "Criteo's Testing Environment Enabling Truthful and Actionable Results (TEETAR) is a proposal to measure the effectiveness of Google's Turtledove auction mechanism as being..."
2021-01-23T17:52:30Z
<p>Created page with "Criteo's Testing Environment Enabling Truthful and Actionable Results (TEETAR) is a proposal to measure the effectiveness of Google's <a href="/wiki/Turtledove" title="Turtledove">Turtledove</a> auction mechanism as being..."</p>
<p><b>New page</b></p><div>Criteo's Testing Environment Enabling Truthful and Actionable Results (TEETAR) is a proposal to measure the effectiveness of Google's [[Turtledove]] auction mechanism as being a viable replacement for the interoperable identifiers that support the decentralized, open web.<ref>https://github.com/criteo/privacy/tree/main/TEETAR</ref> <br />
<br />
TEETAR has three goals: <br />
<br />
* Evaluate the economic impact of using [[Cohort|cohorts]]. <br />
* Evaluate the experience and perception of users exposed to cohort-based advertising.<br />
* Identify how proposals parameters (e.g., cohort sizes) influence the above two.<br />
<br />
TEETER proposes using CPM to measure the the economic impact on ecosystem welfare, defined as the value exchanged through advertising, as it directly correlates to both publishers' revenue and advertiser spend.<br />
<br />
TEETER proposes using a Net Promoter Score metric for measuring the users' perception of cohort-based advertising.<br />
<br />
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== Open Questions ==<br />
* How much data must be collected to quantify the impact of cohort-based advertising? <br />
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== See Also ==<br />
[[Fledge]]<br />
<br />
== References ==<br />
<br />
<references /><br />
<br />
<br />
[[Category:Glossary|Teetar]]<br />
[[Category:Privacy Sandbox|Teetar]]</div>
AdminUser