Difference between revisions of "Prebid server"

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* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
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* [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
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* Product Requirements Documents (PRDs)
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* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
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** [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
−
* [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
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** [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
 +
** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
 +
 
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== Accomplishments ==
 +
 
 +
2023
 +
* Per-imp transaction IDs
 +
* Additional OpenRTB 2.6 fields
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* Basic GPP support
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* Activity Control infrastructure
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* Modularity infrastructure (Go)
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* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
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* GPP and IAB Multi-State privacy (Java)
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* bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
 +
 
 +
 
 +
== Roadmap ==
 +
 
 +
2H23
 +
* Regulatory
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** GPP and IAB Multi-State privacy (Go)
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** Support TCF-Canada
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* PBS 2.0: general cleanup of adapters and enforcing certain rules
 +
* Price floor support (Go)
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* Advanced video event support (Go)
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* <span style="color: red;">&darr;</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429
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* Improve match rate
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** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
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** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
 +
 
 +
2024 Themes
 +
* Regulatory
 +
* Audience and Match Rate
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* Host Company operations
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** bidder filter
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* Broaden use cases
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** Audio
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** Get more adapters to support DOOH
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** More vendor modules
 +
* Consistency and Parity
 +
 
 +
Aspirational:
 +
* Long-form video support in auction endpoint
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* Advanced video event support (Java)
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* Improve match rate
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** Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
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** AMP ID support - https://github.com/prebid/prebid-server/issues/1404
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** DSP sync - https://github.com/prebid/prebid-server/issues/1986
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* Parakeet support
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* Demand Chain support
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* Logging enhancements
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* Loss Notification
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* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 +
* Improved bid adapter monitoring
 +
 
 +
== Policies ==
 +
 
 +
* [https://github.com/prebid/prebid-server/issues/1619#issuecomment-744634910 Feature Deprecation]
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==
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https://github.com/prebid/prebid-cache
 
https://github.com/prebid/prebid-cache
  
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https://github.com/rubicon-project/prebid-server-java
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https://github.com/prebid/prebid-server-java
  
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https://github.com/rubicon-project/prebid-cache-java
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https://github.com/prebid/prebid-cache-java
  
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[[Category:Prebid Project Management Committeess|Prebid Server]]
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[[Category:Prebid Project Management Committees|Prebid Server]]

Latest revision as of 20:29, 15 September 2023

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2023


Roadmap

2H23

2024 Themes

  • Regulatory
  • Audience and Match Rate
  • Host Company operations
    • bidder filter
  • Broaden use cases
    • Audio
    • Get more adapters to support DOOH
    • More vendor modules
  • Consistency and Parity

Aspirational:

Policies

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java

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