Prebid server

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Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References


Roadmap

2H21

  • PBS-Go: enhanced cookie sync, full first party data support
  • PBS-Java: Modularity infrastructure
  • Both: Video Events support, compression on network access, logging enhancements, full alias support

1H22

  • Requirements for loss notifications
  • PBS-Go: Modularity infrastructure
  • Improved bid adapter monitoring
  • Encourage module ecosystem
  • Bidder targeting module

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java