Difference between revisions of "Prebid server"

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* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
−
* [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
+
* Product Requirements Documents (PRDs)
−
* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
+
** [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
−
* [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD] - to be reviewed
+
** [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
−
*  
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** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
 +
 
 +
== Accomplishments ==
 +
 
 +
2023
 +
* Per-imp transaction IDs
 +
* Additional OpenRTB 2.6 fields
 +
* Basic GPP support
 +
* Activity Control infrastructure
 +
* Modularity infrastructure (Go)
 +
* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
 +
* GPP and IAB Multi-State privacy (Java)
 +
* bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
 +
 
  
 
== Roadmap ==
 
== Roadmap ==
  
−
2H21
+
2H23
 +
* Regulatory
 +
** GPP and IAB Multi-State privacy (Go)
 +
** Support TCF-Canada
 +
* PBS 2.0: general cleanup of adapters and enforcing certain rules
 +
* Price floor support (Go)
 +
* Advanced video event support (Go)
 +
* <span style="color: red;">&darr;</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429
 +
* Improve match rate
 +
** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
 +
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
 +
 
 +
2024 Themes
 +
* Regulatory
 +
* Audience and Match Rate
 +
* Host Company operations
 +
** bidder filter
 +
* Broaden use cases
 +
** Audio
 +
** Get more adapters to support DOOH
 +
** More vendor modules
 +
* Consistency and Parity
  
−
* PBS-Go: enhanced cookie sync, full first party data support
+
Aspirational:
−
* PBS-Java: Modularity infrastructure
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* Long-form video support in auction endpoint
−
* Both: Video Events support, compression on network access, logging enhancements, full alias support
+
* Advanced video event support (Java)
 +
* Improve match rate
 +
** Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
 +
** AMP ID support - https://github.com/prebid/prebid-server/issues/1404
 +
** DSP sync - https://github.com/prebid/prebid-server/issues/1986
 +
* Parakeet support
 +
* Demand Chain support
 +
* Logging enhancements
 +
* Loss Notification
 +
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 +
* Improved bid adapter monitoring
  
−
1H22 - for discussion
+
== Policies ==
  
−
* Requirements for loss notifications
+
* [https://github.com/prebid/prebid-server/issues/1619#issuecomment-744634910 Feature Deprecation]
−
* PBS-Go: Modularity infrastructure
 
−
* Improved bid adapter monitoring
 
−
* Encourage module ecosystem
 
−
* Bidder traffic targeting module
 
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==
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https://github.com/prebid/prebid-cache-java
 
https://github.com/prebid/prebid-cache-java
  
−
[[Category:Prebid Project Management Committeess|Prebid Server]]
+
[[Category:Prebid Project Management Committees|Prebid Server]]

Latest revision as of 20:29, 15 September 2023

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2023


Roadmap

2H23

2024 Themes

  • Regulatory
  • Audience and Match Rate
  • Host Company operations
    • bidder filter
  • Broaden use cases
    • Audio
    • Get more adapters to support DOOH
    • More vendor modules
  • Consistency and Parity

Aspirational:

Policies

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java

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