Difference between revisions of "Prebid server"

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* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1g0zAYc_EfqyilKD8N2qQ47uz0hdahY-t8vfb-vxZL5w/edit?usp=sharing Prebid Server GDPR]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
 
* [https://docs.google.com/document/d/1I2eS40yMYJCgz8XvFljf4f59bEPsbWTrUpnD7a7uJEg/edit?usp=sharing Prebid Server and First Party Data]
−
* [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
+
* Product Requirements Documents (PRDs)
−
* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
+
** [https://docs.google.com/document/d/1QgQbIL06dsQQw-Qmw_JClXNsbjDmYQ09gU7iu6iox_M/edit?usp=sharing Modularity PRD]
−
* [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
+
** [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit?usp=sharing PBS Events and Analytics PRD] - to be reviewed
 +
** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD]
 +
 
 +
== Accomplishments ==
 +
 
 +
2023
 +
* Per-imp transaction IDs
 +
* Additional OpenRTB 2.6 fields
 +
* Basic GPP support
 +
* Activity Control infrastructure
 +
* Modularity infrastructure (Go)
 +
* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
 +
* GPP and IAB Multi-State privacy (Java)
 +
* bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
  
  
 
== Roadmap ==
 
== Roadmap ==
  
−
1H22
+
2H23
 +
* Regulatory
 +
** GPP and IAB Multi-State privacy (Go)
 +
** Support TCF-Canada
 +
* PBS 2.0: general cleanup of adapters and enforcing certain rules
 +
* Price floor support (Go)
 +
* Advanced video event support (Go)
 +
* <span style="color: red;">&darr;</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429
 +
* Improve match rate
 +
** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
 +
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
  
−
* [https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support]
+
2024 Themes
−
* compression on outgoing bid adapter network access
+
* Regulatory
−
* improved alias support - https://github.com/prebid/prebid-server/issues/1429
+
* Audience and Match Rate
−
* [https://docs.google.com/document/d/1YAt00RfQaU2Ugciqw1LnirLgjyUz9ibfyjfxWUHR_P0/edit?pli=1#heading=h.e8zlmismgcho Price Floors Module]
+
* Host Company operations
−
* Enhanced bid adjustments
+
** bidder filter
−
* Reduce the size of the ID cookie using protobuf
+
* Broaden use cases
−
* Ads.Cert 2.0
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** Audio
−
 
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** Get more adapters to support DOOH
−
2H22
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** More vendor modules
−
* OpenRTB 2.6 support
+
* Consistency and Parity
−
* Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
 
−
* PBS-Go: Modularity infrastructure
 
  
 
Aspirational:
 
Aspirational:
 +
* Long-form video support in auction endpoint
 +
* Advanced video event support (Java)
 +
* Improve match rate
 +
** Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
 +
** AMP ID support - https://github.com/prebid/prebid-server/issues/1404
 +
** DSP sync - https://github.com/prebid/prebid-server/issues/1986
 +
* Parakeet support
 
* Demand Chain support
 
* Demand Chain support
 
* Logging enhancements
 
* Logging enhancements
−
* Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
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* Loss Notification
 
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
 
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
−
* Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
 
 
* Improved bid adapter monitoring
 
* Improved bid adapter monitoring
 +
 +
== Policies ==
 +
 +
* [https://github.com/prebid/prebid-server/issues/1619#issuecomment-744634910 Feature Deprecation]
  
 
== GitHub Repositories ==
 
== GitHub Repositories ==

Latest revision as of 20:29, 15 September 2023

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers


References

Accomplishments

2023


Roadmap

2H23

2024 Themes

  • Regulatory
  • Audience and Match Rate
  • Host Company operations
    • bidder filter
  • Broaden use cases
    • Audio
    • Get more adapters to support DOOH
    • More vendor modules
  • Consistency and Parity

Aspirational:

Policies

GitHub Repositories

https://github.com/prebid/prebid-server

https://github.com/prebid/prebid-cache

https://github.com/prebid/prebid-server-java

https://github.com/prebid/prebid-cache-java

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