Difference between revisions of "Prebid server"
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** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD] | ** [https://docs.google.com/document/d/1TpB_I-Oft0LpZuKvVsaLAozOe1u52tpPGkB_jZfnMXo/edit PBS Blocking Module PRD] | ||
| + | == Accomplishments == | ||
| + | |||
| + | 2022 | ||
| + | * [https://docs.prebid.org/prebid-server/features/pbs-floors.html price floors] (Java) | ||
| + | * OpenRTB 2.6 (both) | ||
| + | * experimental Ads.Cert feature (Go) | ||
| + | * support compression on outgoing requests (both) | ||
| + | * multi-bid support (Java) | ||
| + | |||
| + | Pending, planned for 2022 | ||
| + | |||
| + | * cookie-sync refactor (Java) | ||
== Roadmap == | == Roadmap == | ||
| Line 27: | Line 39: | ||
* <span style="color: red;">↓</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support] | * <span style="color: red;">↓</span>[https://docs.google.com/document/d/1a-U1DytiCTtacM27qH3OZwhPa7bDwQzfpVRHDhyikWw/edit Video Events support] | ||
* <span style="color: blue;">→</span>PBS-Go: Modularity infrastructure | * <span style="color: blue;">→</span>PBS-Go: Modularity infrastructure | ||
| − | * improved alias support - https://github.com/prebid/prebid-server/issues/1429 | + | * <span style="color: red;">↓</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429 |
* <span style="color: blue;">→</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173 | * <span style="color: blue;">→</span>cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173 | ||
| − | * bidder tmax updates - https://github.com/prebid/prebid-server/issues/2398 | + | * bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398 |
* Phase 1 GPP support | * Phase 1 GPP support | ||
| Line 37: | Line 49: | ||
** IAB multi-state privacy | ** IAB multi-state privacy | ||
** TCF-EU Signature | ** TCF-EU Signature | ||
| + | * Bidder tmax updates (Go) - https://github.com/prebid/prebid-server/issues/2398 | ||
| + | * improved alias support - https://github.com/prebid/prebid-server/issues/1429 | ||
* Long-form video support in auction endpoint | * Long-form video support in auction endpoint | ||
* Support DOOH and Audio committees | * Support DOOH and Audio committees | ||
Revision as of 20:22, 14 November 2022
Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.
Scope: Prebid Server and Prebid Cache
Description: Server-side header bidding
Chair: Bret Gorsline (Magnite)
Vice Chair: Scott Kay (Xandr)
Audience: Product and Engineers
References
- Prebid Server GDPR
- Prebid Server and First Party Data
- Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD
Accomplishments
2022
- price floors (Java)
- OpenRTB 2.6 (both)
- experimental Ads.Cert feature (Go)
- support compression on outgoing requests (both)
- multi-bid support (Java)
Pending, planned for 2022
- cookie-sync refactor (Java)
Roadmap
2H22
- √ OpenRTB 2.6 support
- ↓Video Events support
- →PBS-Go: Modularity infrastructure
- ↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
- →cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
- bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
- Phase 1 GPP support
1H23
- Regulatory
- Build GPP infrastructure
- IAB multi-state privacy
- TCF-EU Signature
- Bidder tmax updates (Go) - https://github.com/prebid/prebid-server/issues/2398
- improved alias support - https://github.com/prebid/prebid-server/issues/1429
- Long-form video support in auction endpoint
- Support DOOH and Audio committees
- Price floor support (Go)
- Advanced video event support (Go)
- Dynamic Stored Requests (Java) - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
- Improve match rate
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
- Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986
2H23
- Advanced video event support (Java)
- Improve match rate
- Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
Aspirational:
- Parakeet support
- Demand Chain support
- Logging enhancements
- Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
- Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
- Improved bid adapter monitoring
GitHub Repositories
https://github.com/prebid/prebid-server
https://github.com/prebid/prebid-cache