Difference between revisions of "Prebid server"
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* cookie-sync refactor (Java) | * cookie-sync refactor (Java) | ||
| + | * Per-imp transaction IDs | ||
== Roadmap == | == Roadmap == | ||
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* bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398 | * bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398 | ||
* Phase 1 GPP support | * Phase 1 GPP support | ||
| + | * Per-imp transaction IDs - https://github.com/prebid/prebid-server/issues/2381 | ||
1H23 | 1H23 | ||
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* Price floor support (Go) | * Price floor support (Go) | ||
* Advanced video event support (Go) | * Advanced video event support (Go) | ||
| − | * | + | * Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411 |
* Improve match rate | * Improve match rate | ||
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173 | ** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173 | ||
Revision as of 21:12, 14 November 2022
Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.
Scope: Prebid Server and Prebid Cache
Description: Server-side header bidding
Chair: Bret Gorsline (Magnite)
Vice Chair: Scott Kay (Xandr)
Audience: Product and Engineers
References
- Prebid Server GDPR
- Prebid Server and First Party Data
- Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD
Accomplishments
2022
- price floors (Java)
- OpenRTB 2.6 (both)
- experimental Ads.Cert feature (Go)
- support compression on outgoing requests (both)
- multi-bid support (Java)
Pending, planned for 2022
- cookie-sync refactor (Java)
- Per-imp transaction IDs
Roadmap
2H22
- √ OpenRTB 2.6 support
- ↓Video Events support
- →PBS-Go: Modularity infrastructure
- ↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
- →cookie-sync refactoring (Java) - https://github.com/prebid/prebid-server/issues/2173
- bidder tmax updates - (Java) https://github.com/prebid/prebid-server/issues/2398
- Phase 1 GPP support
- Per-imp transaction IDs - https://github.com/prebid/prebid-server/issues/2381
1H23
- Regulatory
- Build GPP infrastructure
- IAB multi-state privacy
- TCF-EU Signature
- Bidder tmax updates (Go) - https://github.com/prebid/prebid-server/issues/2398
- improved alias support - https://github.com/prebid/prebid-server/issues/1429
- Long-form video support in auction endpoint
- Support DOOH and Audio committees
- Price floor support (Go)
- Advanced video event support (Go)
- Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
- Improve match rate
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
- Support iframe multi-sync - https://github.com/prebid/prebid-server/issues/1986
2H23
- Advanced video event support (Java)
- Improve match rate
- Reduce the size of the ID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
Aspirational:
- Parakeet support
- Demand Chain support
- Logging enhancements
- Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
- Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
- Improved bid adapter monitoring
GitHub Repositories
https://github.com/prebid/prebid-server
https://github.com/prebid/prebid-cache