Difference between revisions of "Prebid server"
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** Support TCF-Canada | ** Support TCF-Canada | ||
* PBS 2.0: general cleanup of adapters and enforcing certain rules | * PBS 2.0: general cleanup of adapters and enforcing certain rules | ||
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* Price floor support (Go) | * Price floor support (Go) | ||
* Advanced video event support (Go) | * Advanced video event support (Go) | ||
Revision as of 17:48, 31 May 2023
Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.
Scope: Prebid Server and Prebid Cache
Description: Server-side header bidding
Chair: Bret Gorsline (Magnite)
Vice Chair: Scott Kay (Xandr)
Audience: Product and Engineers
References
- Prebid Server GDPR
- Prebid Server and First Party Data
- Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD
Accomplishments
2023
- Per-imp transaction IDs
- Additional OpenRTB 2.6 fields
- Basic GPP support
- Activity Control infrastructure (Java)
- Modularity infrastructure (Go)
- Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
Roadmap
1H23
- Regulatory
- Activity Control infrastructure (Go)
- GPP and IAB multi-state privacy
2H23
- Regulatory
- Support TCF-Canada
- PBS 2.0: general cleanup of adapters and enforcing certain rules
- Price floor support (Go)
- Advanced video event support (Go)
- ↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
- Improve match rate
- Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
- Long-form video support in auction endpoint
Aspirational:
- bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
- Advanced video event support (Java)
- Improve match rate
- Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
- DSP sync - https://github.com/prebid/prebid-server/issues/1986
- Parakeet support
- Demand Chain support
- Logging enhancements
- Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
- Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
- Improved bid adapter monitoring
Policies
GitHub Repositories
https://github.com/prebid/prebid-server
https://github.com/prebid/prebid-cache