Difference between revisions of "Prebid server"
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* Additional OpenRTB 2.6 fields | * Additional OpenRTB 2.6 fields | ||
* Basic GPP support | * Basic GPP support | ||
| − | * Activity Control infrastructure | + | * Activity Control infrastructure |
* Modularity infrastructure (Go) | * Modularity infrastructure (Go) | ||
* Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411 | * Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411 | ||
| + | * GPP and IAB Multi-State privacy (Java) | ||
| + | * bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398 | ||
== Roadmap == | == Roadmap == | ||
| − | |||
| − | |||
| − | |||
| − | |||
| − | |||
2H23 | 2H23 | ||
* Regulatory | * Regulatory | ||
| + | ** GPP and IAB Multi-State privacy (Go) | ||
** Support TCF-Canada | ** Support TCF-Canada | ||
* PBS 2.0: general cleanup of adapters and enforcing certain rules | * PBS 2.0: general cleanup of adapters and enforcing certain rules | ||
| Line 46: | Line 44: | ||
* <span style="color: red;">↓</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429 | * <span style="color: red;">↓</span>improved alias support - https://github.com/prebid/prebid-server/issues/1429 | ||
* Improve match rate | * Improve match rate | ||
| − | ** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 | + | ** Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java) |
** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173 | ** cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173 | ||
| − | |||
| + | 2024 Themes | ||
| + | * Regulatory | ||
| + | * Audience and Match Rate | ||
| + | * Host Company operations | ||
| + | ** bidder filter | ||
| + | * Broaden use cases | ||
| + | ** Audio | ||
| + | ** Get more adapters to support DOOH | ||
| + | ** More vendor modules | ||
| + | * Consistency and Parity | ||
Aspirational: | Aspirational: | ||
| − | * | + | * Long-form video support in auction endpoint |
* Advanced video event support (Java) | * Advanced video event support (Java) | ||
* Improve match rate | * Improve match rate | ||
| Line 61: | Line 68: | ||
* Demand Chain support | * Demand Chain support | ||
* Logging enhancements | * Logging enhancements | ||
| − | * Loss Notification | + | * Loss Notification |
* Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics. | * Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics. | ||
* Improved bid adapter monitoring | * Improved bid adapter monitoring | ||
Latest revision as of 20:29, 15 September 2023
Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.
Scope: Prebid Server and Prebid Cache
Description: Server-side header bidding
Chair: Bret Gorsline (Magnite)
Vice Chair: Scott Kay (Xandr)
Audience: Product and Engineers
References
- Prebid Server GDPR
- Prebid Server and First Party Data
- Product Requirements Documents (PRDs)
- Modularity PRD
- PBS Events and Analytics PRD - to be reviewed
- PBS Blocking Module PRD
Accomplishments
2023
- Per-imp transaction IDs
- Additional OpenRTB 2.6 fields
- Basic GPP support
- Activity Control infrastructure
- Modularity infrastructure (Go)
- Support Fledge auctionconfig - https://github.com/prebid/prebid-server/issues/2411
- GPP and IAB Multi-State privacy (Java)
- bidder tmax updates - (Go) https://github.com/prebid/prebid-server/issues/2398
Roadmap
2H23
- Regulatory
- GPP and IAB Multi-State privacy (Go)
- Support TCF-Canada
- PBS 2.0: general cleanup of adapters and enforcing certain rules
- Price floor support (Go)
- Advanced video event support (Go)
- ↓improved alias support - https://github.com/prebid/prebid-server/issues/1429
- Improve match rate
- Minor updates to the UID cookie to reduce size - https://github.com/prebid/prebid-server/issues/2706 (Java)
- cookie-sync refactoring (Go) - https://github.com/prebid/prebid-server/issues/2173
2024 Themes
- Regulatory
- Audience and Match Rate
- Host Company operations
- bidder filter
- Broaden use cases
- Audio
- Get more adapters to support DOOH
- More vendor modules
- Consistency and Parity
Aspirational:
- Long-form video support in auction endpoint
- Advanced video event support (Java)
- Improve match rate
- Reduce the size of the UID cookie using protobuf - https://github.com/prebid/prebid-server/issues/1985
- AMP ID support - https://github.com/prebid/prebid-server/issues/1404
- DSP sync - https://github.com/prebid/prebid-server/issues/1986
- Parakeet support
- Demand Chain support
- Logging enhancements
- Loss Notification
- Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
- Improved bid adapter monitoring
Policies
GitHub Repositories
https://github.com/prebid/prebid-server
https://github.com/prebid/prebid-cache