Difference between revisions of "SharedID"
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(Created page with "SharedID is managed by Prebid.org’s Publisher members. SharedID is a free identity solution owned by the community rather than a vendor, delivers the trust and transparency...") |
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| − | SharedID | + | SharedID stores a pseudonymous user identifier in first-party cookie storage via Prebid's UserID Module framework.<ref>https://docs.prebid.org/identity/sharedid.html</ref> |
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| + | == SharedID with Prebid.js 4.x == | ||
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| + | SharedID with Prebid.js was a free identity solution owned by the community rather than a vendor, delivers the trust and transparency required for widespread adoption across publishers and marketers and their agents.<ref>https://prebid.org/product-suite/sharedid</ref> | ||
One benefit of SharedID is that [[ID Sync|cookie syncing]] becomes unnecessary as every party uses the same interoperable pseudonymous identifier. | One benefit of SharedID is that [[ID Sync|cookie syncing]] becomes unnecessary as every party uses the same interoperable pseudonymous identifier. | ||
| − | More information can be found at https://prebid.org/ | + | == SharedID with Prebid.js 5.0 == |
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| + | As of Prebid.js 5.0, two changes were made: | ||
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| + | # PubCommon ID is no longer supported, but replaced by SharedID. | ||
| + | # SharedID no longer syncs to SharedID.org to ensure a consistent cross-site identifier, but now relies on a random user ID per domain. | ||
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| + | Given these changes, buyers will likely migrate their use to more useful addressable media identifiers. | ||
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| + | More information can be found at https://docs.prebid.org/identity/sharedid.html | ||
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| + | == References == | ||
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| + | <references /> | ||
[[Category:Glossary|SharedID]] | [[Category:Glossary|SharedID]] | ||
Latest revision as of 18:31, 25 June 2021
SharedID stores a pseudonymous user identifier in first-party cookie storage via Prebid's UserID Module framework.[1]
SharedID with Prebid.js was a free identity solution owned by the community rather than a vendor, delivers the trust and transparency required for widespread adoption across publishers and marketers and their agents.[2]
One benefit of SharedID is that cookie syncing becomes unnecessary as every party uses the same interoperable pseudonymous identifier.
As of Prebid.js 5.0, two changes were made:
- PubCommon ID is no longer supported, but replaced by SharedID.
- SharedID no longer syncs to SharedID.org to ensure a consistent cross-site identifier, but now relies on a random user ID per domain.
Given these changes, buyers will likely migrate their use to more useful addressable media identifiers.
More information can be found at https://docs.prebid.org/identity/sharedid.html