SharedID

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SharedID is managed by Prebid.org’s Publisher members. SharedID is a free identity solution owned by the community rather than a vendor, delivers the trust and transparency required for widespread adoption across publishers and marketers and their agents.

One benefit of SharedID is that cookie syncing becomes unnecessary as every party uses the same interoperable pseudonymous identifier.

More information can be found at https://prebid.org/product-suite/sharedid