Privacy Budget

The goal of Google's “privacy budget” is to reduce organizations' ability to create a statistical identifier from web client technographics. Privacy budget suggests that a limit on this information will be provided to an organization for each user session.

Particular technographics Google wants to prevent other organizations from accessing include:

• Detailed user agent strings including operating system and browser minor version;
• Screen resolution, installed system fonts, and similar data;
• Easily available client IP address information.

The exact information that will be accounting of this budget remains unknown.

Impact

By removing this ability, this has the risk of preventing organizations from detecting non-human traffic. Another potential impact of removing this information is a degraded end user experience.