Privacy Budget

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The goal of Google's “privacy budget” is to reduce organizations' ability to create a statistical identifier from web client technographics. Privacy budget suggests that a limit on this information will be provided to an organization for each user session.

Particular technographics Google wants to prevent other organizations from accessing include:

  • Detailed user agent strings including operating system and browser minor version;
  • Screen resolution, installed system fonts, and similar data;
  • Easily available client IP address information.

The exact information that will be accounting of this budget remains unknown.[1]

Impact

By removing this ability, this has the risk of preventing organizations from detecting non-human traffic. Another potential impact of removing this information is a degraded end user experience.

References