Prebid Addressability Framework

Prebid Addressability Framework

Scope: Technical, UX and Contractual framework to generate User Identifiers, update preferences and policies associated with their responsible and auditable use

Description: Chart Prebid’s role in the future of providing appropriate notice and choice for addressable media identifiers as well as the ensuring technical implementation of the policies associated with the responsible use of this advertising

Chairs: Todd Parson (Criteo), Jordan Cauley (Mediavine)

Audience: Product, Business, and Engineers

Working Groups

• PAF User Experience

• PAF Architecture and APIs

• PAF Policy and Industry

References

• Prebid Addressability Framework Foundations
• PAF Agenda & Minutes