Prebid Addressability Framework
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Prebid Addressability Framework
Scope: Technical, UX and Contractual framework to generate User Identifiers, update preferences and policies associated with their responsible and auditable use
Description: Chart Prebid’s role in the future of providing appropriate notice and choice for addressable media identifiers as well as the ensuring technical implementation of the policies associated with the responsible use of this advertising
Chairs: Todd Parson (Criteo), Jordan Cauley (Mediavine)
Audience: Product, Business, and Engineers