Prebid server

Prebid Server is an open-source solution for server-to-server header bidding with Prebid.js and Prebid Mobile.

Scope: Prebid Server and Prebid Cache

Description: Server-side header bidding

Chair: Bret Gorsline (Magnite)

Vice Chair: Scott Kay (Xandr)

Audience: Product and Engineers

References

1H22

2H22

OpenRTB 2.6 support
Video Events support
Dynamic Stored Requests - an incoming Stored Request ID can be shifted to another based on request characteristics like country, inventory, device type, a random number, etc. Use cases: conditional bidders, A/B testing.
PBS-Go: Modularity infrastructure
improved alias support - https://github.com/prebid/prebid-server/issues/1429

Aspirational:

Parakeet support
Demand Chain support
Logging enhancements
Loss Notification: Allow bidders to supply a lurl (loss url), cache them in PBC. When a win-event comes in, look up the cache entry and hit those that didn't win.
Real Time Data infrastructure: make it easy for vendors to supply account-specific information into the bid stream by supplying parts of the framework like polling, caching, and analytics.
Creative Validation infrastructure: make it easy for vendors to plug into the bid response step specifically for rejecting problematic creatives. The infrastructure would define an interface to these vendors based on gathered requirements.
Improved bid adapter monitoring